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TL;DR Third-party cookies are dead, but first-party identity is exploding. The winners in 2026+ will be brands that master privacy-safe universal IDs, zero-party data gamification, and server-side tracking. ML First Class Marketing’s proprietary Identity Fabric already delivers 96% persistent match rates across all channels — without ever touching PII. Everyone panicked when cookies died. Smart brands got richer. The New Identity Stack That Actually Works in 2025–2030 Univers