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TL;DR AI analytics  = real-time segmentation, predictive CLV, churn alerts → 30 % higher ROI , 40 % lower CPA . Core tools : CDP + BigQuery + Looker + custom ML → 360° customer view in <1 sec. M.L. First Class Marketing  builds enterprise-grade data stacks in 14 days  — 500B+ messages analyzed, 250K+ active funnels. What to expect : Audit → unify data → AI insights → automated actions → 25–45 % revenue lift in 90 days. Red flags : Siloed data, no UTM discipline, manual report