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TL;DR The classic omnichannel dream (same message, everywhere, perfectly synced) has been a lie held together by duct tape and CDPs. Starting in 2026, three breakthrough methods — Unified Identity Fabric, Real-Time Decisioning Mesh, and Agentic Customer Journeys — will finally deliver true omnichannel at scale. ML First Class Marketing is already building these systems for forward-thinking brands today. For 15 years we’ve been promised “omnichannel,” yet most companies still
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